The path to an enhanced retirement

We have a choice of simple, straightforward guides designed to explain everything you need to know about annuities in a clear, concise way.

Annuities - The basics

For many people pension annuities are a total mystery, something they’ve heard referred to in the distant past but not looked into because, after all retirement was such a long way away. They don’t really know what they are or how they work, whether they need one, or how to get one if they do.

Enhanced annuities

Not all annuities are the same. The annuity you’re offered by your original pension provider may or may not provide the benefits you really need. It may not even offer the best rate. By considering your medical history or lifestyle choices, you could get a better income.

Changes to law and financial advice affecting annuities

Changes to European law in December 2012 will affect the annuity products we offer. There are also some industry changes that will affect the way financial advice is given, how it's paid for and the qualifications needed by the advisers to provide advice to customers.

It pays to talk to an expert because...

We consider your lifestyle to get the best rate

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It’s got everything you need to know before you take the plunge.

Why choose LV=?

Started in 1843 as Liverpool Victoria, we are the UK’s largest Friendly Society.