Why LV=?
As the UK's largest friendly society we're here to help you make the best choices when it comes to your money. As a mutual, we don't have to answer to external shareholders – so we can concentrate on looking after you
Our expert annuity advisers are highly trained to do just that. They will be happy to explain everything you want to know about buying an annuity. And they’ll do it in straightforward, easy-to-understand, everyday terms - or in as much financial detail as you like.
It’s 169 years since we welcomed our first customers. Back then, our aim was to help people on low incomes maintain a basic standard of living for their families and save for a decent funeral. It was all about making financial security and peace of mind available to more than just the privileged few. It’s a heritage we are proud of.
The Liverpool Victoria group of companies now has more than 5 million members and customers. That gives you some idea of the scale of our business. However, our aim has always been to be the best at what we do, rather than just the biggest.
Those of you who know us well will have noticed that in 2007 we shortened our brand name and introduced a fresh new identity. It’s all part of what is a very exciting time for us, with new products, services and partnerships springing up all the time.
Membership
When you buy an LV= annuity you qualify for membership of Liverpool Victoria Friendly Society Limited. Valuable discounts are available to members on LV=motor and home insurance, as well as special member offers on other products.
- The LV= Member Helpline is a support service exclusively for members. It’s available 24/7 and provides members with confidential, expert advice from qualified professionals on a range of legal and medical issues.
- Members are able to vote, if they wish, at our Annual General Meeting and have a say in the running of our business.
- As a member, you’ll be entitled to attend the Society’s formal meetings and vote on Society matters when you have held your membership-conferring product for a continuous period of twelve months. Full membership terms and conditions are available on request.
- Alongside voting rights, membership benefits include discounts on a wide range of LV= products, including an extra discount on car insurance plus free motor legal expenses and discounts for new home insurance policies.